OUR STORY

Twenty years ago, we were two cosmetology school students dreaming out loud about opening a salon together someday. Hand-in-hand, we became roommates, apprentices, and eventually master stylists—growing side by side every step of the way.

Now, Danielle Marie Hair Co. is the place we always imagined: where artistry meets purpose and self-expression is celebrated. It’s not about us anymore. It’s about you—the women and men who walk through our doors for self-care, connection, and a style that reflects who you truly are.

We built this space for our community—a place to belong, to feel beautiful, and to grow together.

Danielle Marie Hair Co founding team standing outside the salon in Sweetwater Town Center Apex

Our Vision

Danielle Marie Hair Co exterior storefront facade in Sweetwater Town Center Apex NC

At Danielle Marie Hair Co., we believe great hair is only part of the experience. We’re here to help people feel seen, confident, and celebrated—because hair is deeply personal, and your experience in the chair should be too.

We specialize in timeless, custom hair services designed to enhance your natural beauty—not just follow trends. Whether you’re here for a transformation or routine refresh, our goal is to bring you luxury with intention. We source the highest-quality products with sustainability in mind and continue to educate ourselves and our team to stay at the forefront of modern hair care.

Salon Co-owner at professional styling chair station inside Danielle Marie Hair Co Apex
Luxury waiting area and retail product display inside Danielle Marie Hair Co Apex

Above all, we’re passionate about connection. From the moment you walk into our salon, we want you to feel relaxed, welcomed, and truly cared for. Danielle Marie Hair Co. is more than a salon—it’s a community built on trust, creativity, and the belief that when we lift each other up, we all rise.

We’re proud to serve the Apex, North Carolina community and can’t wait to welcome you to our chair.

Black and white drawing of a nurse with a surgical mask holding a child in her arms, with the word 'NURSE' upside down above her.